Wednesday, December 5, 2007

sing along with freud

apparently, the networks and major ad agencies have openings in their media departments for pop music aficionados. only that can explain the lack of insight that goes into the choices of music paired with some recent TV spots. while the songs may be catchy (and some would argue, isn't that the whole point?), the titles, artists, or lyrics of the song don't always match up well with the subject matter.

two very recent examples while watching football this weekend:
  • happened to be watching the BCS selection show this weekend (only because it immediately followed football on FOX), and when they announced that ohio state would be going to the championship game, they showed a montage of clips set to the new foo fighters single, a rockin' song that (unfortunately for OSU) is titled "the pretender"
  • those UPS commercials that come up almost every other commercial break, the ones with the artsy looking guy writing on his dry-erase board with his brown marker, are set to a very pleasant electronic melody (recognized by some as "the song from grey's anatomy") called "such great heights", recorded by a band called 'postal service'- one of UPS's main competitors

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